Who could ask for a better birthday present? Pick n Pay and Black Label have delivered some properly awesome brand goodness here.
— Carling Black Label (@blacklabelsa) November 28, 2012
@wajeff: Hi, apologies for any inconvenience caused. Please DM your contact no & PnP store name.
— Pick n Pay (@PicknPay) November 28, 2012
So that’s how it started, the response from both PNP and Black Label was out of this world, you’ve definitely got a loyal customer here!
The tweet I sent through was fairly late that afternoon, but was followed up with a call from both PNP Management, Regan (who is a super star by the way!) and from Monique over at SAB. Both extremely friendly and wanting to get the story sorted.
Being an avid Black Label drinker and Pick n Pay goer, I was very happy with the response. I got even happier when both PNP and Black Label offered two free cases of the 440ml Special Edition. Picked it up today, gave it some love with a photo-shoot 🙂
I’m having mates around on Saturday to celebrate my birthday, we’ll naturally all be drinking Black Label!
Thanks guys, your Social CRM strategies are definitely paying off and building an absolutely fantastic brand ambassador base.
Please follow PNP and Black Label on Twitter and Facebook!